STORY INTEGRATION
Build your brand’s presence around the characters, settings, and experiences where it belongs.
SMART CAPITAL / NARRATIVE EQUITYBECOME PART
NARRATIVE EQUITY.
BECOME PART
OF THE STORY.
Bring your brand into premium entertainment through story integration, producer credit, cultural relevance, and potential profit participation.
PARTNER WITH US
MORE THAN AN AD PLACEMENT
STORIES STAY
WITH PEOPLE.
A character’s journey. A familiar place. A moment worth sharing. Narrative Equity gives brands a considered place in the connections audiences carry beyond the screen.
A ROLE THAT FITS THE STORY. A CONNECTION THAT MATTERS.
FOUR DIMENSIONS OF PARTICIPATION
RELEVANCE,
WITH A DEFINED ROLE.
PRODUCER CREDIT
Recognize your brand’s contribution through producer credit where appropriate.
CULTURAL RELEVANCE
Connect with the themes and experiences that matter to your audience.
STRUCTURED VALUE
Explore commercial rights, activation opportunities, and potential profit participation.
Each partnership’s scope and terms are negotiated for the property.
FROM BRAND OBJECTIVE TO STORY FIT
START WITH
WHAT MATTERS.
YOUR BRAND
What do you stand for, and what should the audience understand?
THE AUDIENCE
Who are you trying to reach, and why will this story matter to them?
THE PROPERTY
Where can your brand add value to the entertainment experience?
These conversations begin early, alongside distribution alignment and the production plan.
THE RELEVANCE.
THE STRUCTURE.
Narrative Equity explains the brand opportunity. ECPS™ provides the framework for defining participation within TVPG’s capital model.
EXPLORE ECPS™GIVE YOUR BRAND
A PLACE IN WHAT’S NEXT.
Let’s explore the story, the audience, and the role your brand can play.